1. Rock
-Quite unusual music videos in terms of settings and mise en scene
-Artists often wear casual clothing e.g leather jackets, plain shirts
-Editing often matches the tempo of the music
-Dark colours
Example: Arctic Monkeys - R U Mine
2. Hip Hop
-Expensive materialistic objects to portray self worth
-Sexual objectification of women
-Often a group of people affiliated with the artist are in the music video
-Common for there to be a group of dancers
Example: 50 Cent - In Da Club
3. Country
-Often set in Southern America
-Commonly follow a narrative
-Artist expected to make an appearance
-If the video strays away from the narrative it often shows that there isn't a particular storyline within the song itself
Example: Carrie Underwood - Mama's Song
4. Pop
-Artist clothed in mainstream fashion
-Bright and bold colours with positive connotations
-Video is often a montage of clips without a narrative
-Tend to focus on putting on a performance, rather than portraying a narrative
Example: Lady Gaga - Just Dance
