Analysing a Magazine Advert

For our magazine advert, we would like to apply a simplistic style, with not a lot of images/text. This would work well as Vulfpeck use simplistic style.

For example, Lana Del Rey's cover is simple, minimalistic and straight to the point.

- Artist is centered, main focus of the cover. This tells the audience the musician doesn't need distractions from the music and is right to the point
- Light colours keep the theme happy
- Small font underneath to not take up space
- Large white font to highlight the artists name and help it stand out on the blue background
- Blue font on the white shirt, contrasting white title with blue sky
- Not a lot of excess imagery and clutter to fill up the cover and distract the consumer
- Simple colour scheme, not too complex and hard on the eyes





As a group, we decided that a simplistic magazine advert would be best, as unnecessary clutter would distract from the content. Similar to our digipak, there will be 'Vulfpeck' written in bold capital letters.

- Cover is simple, but has complex lighting/colours
- Colours are warm, shades of pink, red and orange
- Text at the top is large, bold and white.
- Text is recognisable as La roux's font as she uses this text for her other album/covers
- Only one image used, no clutter and random objects in the cover
- Cover uses the artist to sell the album
- Colours are not too intense, so not too deter the consumers
- Colours are used to set the theme/tone, as La Roux uses intimate themes in some of her songs




Similarly, La Roux has used a simplistic style with a lot of depth to it. Which is what our cover is attempting to achieve. We will use techniques that the people who designed La Roux and Lana Del Rey's advert and apply these to our own magazine advert.

Digipak 4 FINAL

This is our finished digipak design, which has a lot more updates than the last one. Firstly, we have moved the album name, "Adrienne and Adrianne", to the extra panel. We felt this was a more fitting placement for it, as it puts emphasis on the name rather than having it tacked on the front cover.

We also made the track list a lot cleaner by removing a few tracks and adding roman numerals to each track to make them more clearly distinguishable. The spacing between each track was also increased to help this too.

Rather than adding artwork to the inner panels, we settled on a subtle, faded V and P on either panel. We chose this over artwork because it felt like it reflected the indie genre more.

Digipak 3

A few minor additions to the digipak have been made. These changes include the name of the album and our chosen song, "Adrienne and Adrianne" being written on the front cover. We chose to write the name in a more modern font, similar to the font in which "Vulfpeck" is written. We feel like this contrast between modern font and old fashioned borders creates a pleasing sense of juxtaposition.
Along the spines of the digipak, we've written "VULF" and "PECK". These are also written in a more modern font, for the same reasons as the other fonts. "VULF" is written top to bottom, as is the norm with spines on books, CD cases, and other digipaks, however, "PECK" is written bottom to top. This is to make it feel like a continuation from "VULF".

At the bottom of the back cover we added a barcode, which is seen on every digipak, as well as the logo for Vulf Records. The record label logo is required and is also on every digipak.

We are looking to add a tracklist on the back cover, as well as copyright information, and small-print. The small-print will include contact information and the band's website. We also need to add extra artwork to the other panels and covers, but we have yet to decide what this artwork will be.

Analysing a Magazine Advert

For our magazine advert, we would like to apply a simplistic style, with not a lot of images/text. This would work well as Vulfpeck use simplistic style.

For example, Lana Del Rey's cover is simple, minimalistic and straight to the point.

- Artist is centered, main focus of the cover. This tells the audience the musician doesn't need distractions from the music and is right to the point.
-Light colours keep the theme happy.
-Small font underneath to not take up space.
-Large white font to highlight the artists name and help it stand out on the blue background.
-Blue font on the white shirt, contrasting white title with blue sky.
-Not a lot of excess imagery and clutter to fill up the cover and distract the consumer.
-Simple colour scheme, not too complex and hard on the eyes






As a group, we decided that a simplistic magazine advert would be best, as unnecessary clutter would distract from the content. Similar to our digipak, there will be 'Vulfpeck' written in bold capital letters.

Magazine Advert Examples

To create a successful magazine advert, we researched numerous adverts to analyse.
For example, WWF created a powerful ad to show the effects of climate change.

-The use of the grey, drab colours make the polar stand out, highlighting the danger.

-The mechanic surrounded by tools is also a dig at the fact 'There are no tools that can stop extinction'

-The small text at the top is effective, as it does not force you to read large paragraphs, but instead lets the consumer interpret and digest the visual information.
-Extinction. Can't be fixed' Short sentences and straight to the point.

-'Art in progress' in the bottom right gains customer interest effectively as it is short, and not to forced.
-The creation process in the add, being obviously different to that of real life seems to hint at the beer being more modern than other drinks, which is aimed at young adults possibly in their 20's.
-Also, a trend of 'hows it's made' style advertisements are becoming more and more popular, which Beck's attempting to recreate effectively.
- The use of 'fake' construction for the drink shows a more creative outlook on the process, in contrast to the relatively robotic and mundane factory construction

Digipak 2

This is a complete remake of the digipak we had before. We felt that we had previously copied Vulfpeck too much and wanted to make an indie/funk digipak based more on our own ideas and styles.

We switched out the blue background for a black background with old-fashioned style borders on every face, excluding the inside centre face. We also changed the front cover image from a stock image of a bass guitar to a picture we had taken ourselves. Our image was made black and white and had "VULFPECK" superimposed over the subject's eyes. This could be expanded upon to make a sort of "see no evil, hear no evil, say no evil" theme if we put two other pictures on other faces, with "VULFPECK" covering their mouth and ears.

We added the old-fashioned borders because it helped make the design unique and easily recognisable.

Animated Storyboard

We animated our storyboard to fit with the song. This gave us an idea of how to fit the storyboard to the music and also where we can add frames/actions, for example, the frame at 0:14 in the video goes on for a bit too long without any movement or extra frames. We can plan around this animated storyboard to determine how we can improve our music video.

Sounds

Non diegetic sounds are sounds that appear outside of the movie world. For example this could be a narrator, speaking to the audience. The characters within the story, film or movie can not hear this or are even aware of it going on yet us, as the viewer can hear the sound.

For our production of a music video we were wondering whether or not to include non diegetic sounds in our final piece. We were thinking of having a narrator explaining the on goings of the scene, comical sounds effects such as a 'POW' every time our character changes cloths.

We thought about this as an aspect and media technique for our final production and decided against the use of any non diegetic sounds for the simple reason of us just not needing it. Also we feel it would lower the quality of our production as non diegetic sound effects are often used in cartoons and slapstick movies. Are production is neither of those.