Codes and conventions of funk music videos

Codes and conventions of funk music videos using Michael Jackson's ''Don't Stop 'Till You Get Enough'' as an example.

The objective of funk music videos are to encourage the audience to dance along with the music, they attempt to accomplish this using many varied methods. More often than not, the video will feature either a long dance sequence or a montage of clips featuring dance sequences. In the case of Don't Stop 'Till You Get Enough, the entire video is of Michael dancing without cuts. Michael attempts to captivate viewers by incorporating a stylised type of dance which is now an iconic dance routine. Special effects are also utilised in many funk videos. The objective with their addition is to provoke a sense of wonder and enjoyment from its audience. Don't Stop 'Till You Get Enough features a moment in which 3 versions of Michael Jackson are dancing in sync. Another similarity between funk videos are the outlandish locations and settings they take place in. This, again, is aimed to create an overwhelming sensation, provoking one to dance along or at the very least, respond to the music video in some positive way. Don't Stop 'Till You Get Enough is a prime of example of this. The ridiculous and rather psychedelic settings are totally of the time and turn the music video into an experience of its own.