The song 'Adrienne and Adrianne' does not contain lyrics and may not appeal to some audiences. Teenage boys and girls, age 16-18 tend to be big fans of pop and indie music. These genres have a typical theme to the videos, such as love. Our video will follow a story, but not entirely clear. Some parts will be abstract which ties in with indie music videos, but contrasts with pop, as pop music tends to have a linear path of storytelling.
The video will more or less be aimed at male and female aged 17-19, whom enjoy indie music, funk and subtle storytelling and interpreting a video based on your own analysis.
People aged 25+ tend to enjoy older music, such as music the liked when they were growing up. Typically, they shy away from modern music as they have missed the integration of different and a more modern blend of music genres into chart music. Funk music was deemed 'pop' music 20-30 years ago. So our video, which is a sub-genre of funk may be effective in attracting listeners who may feel nostalgic from the style.
An effective way of analysing listening habits is by conducting a survey. Surveys are an excellent way to collect data on, for example, how long someone listens to music a day, or what genre/artists. A downside to surveys/questionnaires is that the data may not be correct as a small minority of people do not speak for that gender,age or ethnicity. A survey may gather sufficient qualitative and also quantitive to understand what audience our video and Vulfpeck's song will appeal to.
Understanding our audience is key to creating a succesful video that not only appeals to the correct target audience, but also causes people who wouldn't normally involve themselves with funk, possibly because pop is so huge, to widen their variety of genre listening habits.
People aged 25+ tend to enjoy older music, such as music the liked when they were growing up. Typically, they shy away from modern music as they have missed the integration of different and a more modern blend of music genres into chart music. Funk music was deemed 'pop' music 20-30 years ago. So our video, which is a sub-genre of funk may be effective in attracting listeners who may feel nostalgic from the style.
An effective way of analysing listening habits is by conducting a survey. Surveys are an excellent way to collect data on, for example, how long someone listens to music a day, or what genre/artists. A downside to surveys/questionnaires is that the data may not be correct as a small minority of people do not speak for that gender,age or ethnicity. A survey may gather sufficient qualitative and also quantitive to understand what audience our video and Vulfpeck's song will appeal to.
Understanding our audience is key to creating a succesful video that not only appeals to the correct target audience, but also causes people who wouldn't normally involve themselves with funk, possibly because pop is so huge, to widen their variety of genre listening habits.
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