Target Audience + Questionnaire

Our target audience is males, aged 17-20 who dislike pop music. As a group, we believe that a questionnaire/survey would be an effective way of gather information. We will create the survey with the purpose to learn listening habits and to better understand how to create our video effectively.

With questionnaires, we can start to see patterns which we can then apply to our music video. Having as much information about our chosen genre means we can fully understand the creation process.

Our questions are:
How often do you listen to funk music?

[ ] All the time
[ ] Sometimes
[ ] I don't listen to it, but i like it
[ ] Not at all

What type of video do you like to watch?

[ ] Story-driven
[ ] Song irrelevant to video
[ ] Centered on band members/singer
[ ] Location shot typed video
[ ] Other, list below
_____________________________
_____________________________
_____________________________

What genre do you like the most?  (Add genre on the bottom if ticked 'Other')

[ ] Pop
[ ] Hip-Hop
[ ] R&B
[ ] Funk
[ ] Rock
[ ] Indie
[ ] Other
___________________________

How old are you?

_____

Male/Female?

[ ] Male
[ ] Female
[ ] Other


These range of questions give the survey more flexibility as the people doing them are not being asked closed questions. Open questions, such as ones saying "Other" and fill the blanks below, mean that honest answers can be given, whereas closed questions like "Yes" or "No" may not cover all basis as well as adding "Maybe" for example, or "On certain occasions". Open questions gather information more effectively, although harder to compile, as expectedly there will be more qualitative and quantitative information to sort through.