Audience mood board
Our genre of music video is funk so this mood board is made for and directed at a funk music audience.
What is funk?
Funk is a music genre that originated in the mid- to late 1960s when African American musicians created a rhythmic, danceable new form of music through a mixture of soul music, jazz, and rhythm and blues (R&B).
Our audience for the music video are people who enjoy to listen to funk music and enjoy watching a very visual music video. I say visuals to mean that our video will have many things going on; dialogue, motion and a story or narrative also.
Such as in the music video for "Atomic Dog" by George Clinton.
This leaves me feeling that the audience of our music video will be active people who enjoy to dance in and out of clubs or just whenever listening to music they enjoy, such as funk. This is why we will try to create a lively, energetic atmosphere while shooting and recording our video.
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