Digipak's are utilised to help establish and promote the brand of which an artist uses to gain revenue. The digipak will consist of a front cover, back cover, where the CD sits, the inside centre and left. Each of these panels have certain roles to play.
The front cover is the main part of the pack. The main image of the pack will be on the front cover, along with the album name and artist's. This aids the brand of the artist. Whoever listens to said artist will immediately identify with the brand on the front cover, whether its a picture of the artist or a logo affiliated with said artist.
The back cover is where the tracking list is usually placed. The design, colour scheme and text found on the front cover often remains there on the back, this continuity again aids to advertise the brand of the artist and album. The text has to jump of the page so that the customer feels intrigued to read it and buy it.
The extra panel is the third part which is seen, it should show an image in the background and maybe a little bit of writing from either one of the producers or artist's as to how the album was brought together or what the meaning is.
The inside left and right cover could consist of multiple different things. Usually, the centre panel has a pocket for the lyric book. A lyric book helps the consumer familiarise themselves with the tracks which in turn, grows the fan base for said artist as the song then becomes more widely known.
The inside right cover is where the disk will sit. This part doesn't require much editing at all. A few digipak's print an image underneath where the CD sits. More often than not, they'll avoid doing this and choose to place a picture onto the CD.
Our main goal with our digipak will be to ultimately sell the brand of our music video/artists. This will be done through the colour schemes, font and the design of the cover which will look appropriate to the funk genre.
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