One idea that was discussed was the idea that our video would consist of one long take. That a day of our main character would be documented. There were talks of the world around this character being abnormal and strange, but the character would be totally oblivious to this and simply carry on. These abnormal and strange visuals happening within the world would be quite typical of funk music videos, with there being bright colours and abstract shapes.
The technical side of making a video that appears to be one single take would prove to be quite difficult. We discussed the idea that we make the special effects look amateur, in a similar vein to Vulfpeck videos. However, we decided that making a single-take effect look amateur would look quite bad and just wouldn't work.
The idea of a character walking down the street was lifted from the music video forBittersweet Symphony by The Verve.
The technical side of making a video that appears to be one single take would prove to be quite difficult. We discussed the idea that we make the special effects look amateur, in a similar vein to Vulfpeck videos. However, we decided that making a single-take effect look amateur would look quite bad and just wouldn't work.
The idea of a character walking down the street was lifted from the music video forBittersweet Symphony by The Verve.
Another contrasting idea was that we'd follow the main character around in his/her house whilst they carried out mundane activities such as brushing their teeth, making breakfast and eventually falling asleep. However, we felt this might be just a bit too mundane and were thinking about how we could make it more interesting.
A working class idea was briefly touched upon. Due to the upbeat nature of the song, a couple of members in the group discussed the idea of following a member of the working class, living in evident impoverished conditions. The message of it would be the plight of the working/lower class as the video would portray the hardships but not dwell on them. Instead, the person would embrace the lifestyle towards the end in an attempt to portray the humanity of the working class, as opposed to how they're normally represented in the media. The upbeat nature of the song would also contrast with the message of the video. However, this idea was scrapped as we felt it didn't accurately represent the funk genre.
A video we want to take inspiration from is Them Changes by Thundercat. The video offers a lot of symbolism, matching an upbeat track with comically dark tones and scenes. The contrast between the song and violence works very well here as, whilst the song is certainly a funky one, it isn't too upbeat that it detracts from the story that the video is showing. With ours also being a funk track, we want to see how many dark scenes we could possibly incorporate within our video. However, our song is far more lighthearted than this. It'd be interesting to see how far we could actually go with a dark narrative without making it feel gimmicky or too out of place and unfitting.
Another suggestion offered, one that contrasts completely to our last idea, was the idea of making a parody. Vulfpeck are quite comedic in their music videos; the idea was that, with our own, we could take that comedic element and really dwell on it to the point of making a parody of one of our other ideas.
We know that we want our video to look amateurish, similar to Vulfpeck's music videos, to fit in with the indie funk nature of the song. Vulfpeck often opt with a performance shot based music video, however, we want ours to be abstract with at least some form of narrative. This is also due to the fact that none of us play an instrument.
Another suggestion offered, one that contrasts completely to our last idea, was the idea of making a parody. Vulfpeck are quite comedic in their music videos; the idea was that, with our own, we could take that comedic element and really dwell on it to the point of making a parody of one of our other ideas.
We know that we want our video to look amateurish, similar to Vulfpeck's music videos, to fit in with the indie funk nature of the song. Vulfpeck often opt with a performance shot based music video, however, we want ours to be abstract with at least some form of narrative. This is also due to the fact that none of us play an instrument.
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