Breakdown of a level 4 evaluation

http://alstonjay.blogspot.co.uk/

This is a link to a media blog that received a level 4 (19 out of 20 marks) for the evaluation. It's received almost full marks because it followed the mark scheme incredibly closely.

Josh has effectively used digital technology and ICT in his evaluation. This is seen through the use of screenshots, digital annotations making links between his ancillary tasks and examples of real life ones, prezi presentations, and an audience feedback video.

Screenshots from video

Annotated ancillary tasks

Prezi presentation

In terms of these parts of the mark scheme, Josh has shown a very clear understanding of each aspect. He writes a significant amount on how his video conforms and doesn't conform to different conventions of hip hop music videos, even bringing in media theory to expand his points. He also has various videos and screenshots from different stages of production, explaining what he was doing during these stages, pre and post. His understanding of audience feedback was clearly shown, as he has included an audience feedback video and analysis of how his audience feedback has helped shape the final product of the video (i.e. adding an epilepsy warning to the start of the video).

Josh clearly got a lot of marks for this part of the mark scheme. This is because he has crafted his evaluation in a way that makes the information much easier to understand. He has done this through the use of annotated screenshots, videos, and prezi presentations. All of these things make reading the evaluation a much easier task than if it was all written up paragraph after paragraph. It also looks far more professional in this form. This is also reflected in the final part of the mark scheme, "ability to communicate".