Evaluation Question 3

What have you learned from your audience feedback?

Our audience feedback consisted of asking a total of 5 questions to 4 respondents who were in the same age group as us. Considering that our video was targeted to a younger demographic, getting feedback from people who were around our age was predetermined. 

Our questions:

• What can you tell me about the narrative of the music video?

For the most part, the respondents seemed to roughly understand what was going on in the video. They all managed to get that it was about a guy facing the pressures of a fashion show and that somehow he managed to get on more clothes as time went on. Although, the character's motivation seemed to be a bit lost. One respondent missed out the fashion show completely in their answer, so, whilst the majority of people seemed to understand what was happening, the narrative perhaps wasn't clear enough. However, this is less of a concern for the chosen genre, as funk videos tend to be incomprehensible or difficult to understand. Due to this, I believe we have succeeded in accurately capturing the funk genre.

• Did the actor's characterisation help the overall style of the video?

The intent behind Jason's characterisation was to have a character that suited the tone of the music video perfectly. 



The reaction to Jason's character was positive all round. One respondent stated that he felt that he was a relatable character, given how lazy he's presented in the video. This was an objective of ours as we wanted to make Jason's character seem like the everyday man. Another response was that it aided the flow and theme of the video which was imperative as it would have been a disaster to have a character that slowed the pace down, especially since it's a funk music video. The over-the-top gesturing and facial expressions made by the character also fit with the over-the-top and comedic narrative and visuals. From the audience's responses, we can tell that we achieved in creating the character, and subsequently the atmosphere, that we wanted.

• Did the digipak and magazine advert work well together with the music video?

We thought it'd be rather ironic to present a clear distinction between the music video, digipak & magazine advert. By that we mean that both the magazine advert and digipak are monochromatic and rather plain, a total contrast to the vibrant images in our music video. This juxtaposition was created in order to stray away from the normal conventions of having a similar matching digipak, magazine advert and music video, as well as poke fun at comically serious magazine adverts and digipaks produced by other artists.

It came at no surprise then that the reactions we got from the question were fairly mixed. One reaction we had said that it added more layers to the project and made it more interesting, whilst another said that the digipak and advert were dark, a contrast to the lively and upbeat tone of the music video. However, none of the responses seemed to catch onto the way we were poking fun at other artists, which is a bit of a drawback we should have anticipated.

• Did the music match the style of the video?

One the whole, the responses to this question were fairly positive. Most of the respondents felt that the tone of the music matched the tone of the video rather well, stating that the upbeat nature of the video complimented the track. We were glad to hear these responses as we were actively trying to fit the music with the video.

However, one response didn't seem to agree. This respondent said that at times, the song overwhelmed the video which is a fairly made point. Our video is small in scale. It's set in the confines of a house and features one character. The song, however, is ostentatious, loud and wuite dramatic. It's only natural that some people may have felt that the modest and self contained nature of the video suffered because of this.  

• Did the video look professional?

The last question we asked was if the video looked professional. The last thing we wanted was to have a video that labeled amateur. Luckily, the responses we received were positive.

The editing seemed to receive the most praise, with respondents saying that it was smooth and how they appreciated the transitions from scene to scene. Editing is a big part of funk music videos. When done right, it helps the video match the track, thus creating a far more enjoyable visual display as well as reflecting the dance nature of funk. This was certainly a goal of ours, we wanted people to enjoy the video as much as they did the track.